Branding and collateral for the first-ever Arizona Harm Reduction Conference and after party

01 (3)

Sonoran Prevention Works (SPW), a Phoenix-based harm reduction organization, was hosting the first-ever Arizona harm reduction conference. The conference would be a gathering of several audiences including public health organizations, grassroots and underground organizations, funders, people who use drugs, treatment facilities and others. Because of this range of audiences, we needed a conference identity that could be appealing to everyone. We also wanted the identity to feel like it lived within the SPW brand as a way to help position SPW at the forefront of the harm reduction community in Arizona. Finally, the conference would also have an after party that we wanted to have a recognizable identity.

Client: Sonoran Prevention Works
Deliverables: Identity, Conference program, Way-finding, Email Newsletter, Flyers, Conference Landing Page, After Party Landing Page
Role: Designer, Developer
Year: 2019

Solution

In designing for harm reduction organizations, I avoid stereotypical or stigmatizing elements. This means that rather than syringes, dark colors, and dramatized photos of people looking sad, I lean on brightness and optimism. I anchored the conference identity in SPWs signature orange and leaned on Arizona landscapes for conference imagery. I was then able to take all of these components and further modify them to create the identity for the after party.

Typography

02 (1)

Color Palette

03 (1)

Conference

Flyers
Flyers
Landing Page
Landing Page
Emails
Emails
Social Media Graphics
Social Media Graphics
Program
Program
Signage
Signage

After Party

Flyers
Flyers
Social Media Graphics
Social Media Graphics
Landing Page
Landing Page